How to Import Cosmetics in Vietnam

Import Cosmetics in Vietnam is becoming an increasingly attractive opportunity as demand for beauty products continues to grow. However, alongside this potential comes a relatively strict regulatory framework that businesses must navigate carefully. From product notification to compliance with labeling, advertising, and customs requirements, each step plays a critical role. This article provides a clear overview of the entire process, helping businesses prepare effectively and minimize risks when entering the Vietnamese market.

Regulatory framework for cosmetics in Vietnam: What businesses need to understand first

When planning to import cosmetics into Vietnam, the first thing a business should grasp isn’t the procedures—it’s how the regulatory system actually works.

In Vietnam, cosmetics are managed under a post-market surveillance approach, but with strict requirements for initial documentation. The core of this system is Circular 06/2011/TT-BYT and its amendments, which govern everything from product notification and labeling to advertising.

One key point to keep in mind is that authorities do not inspect every shipment before products reach the market. However, they can conduct inspections at any time afterward. This means that if your documentation is inaccurate or inconsistent, your business may face risks such as product recalls or administrative penalties.

Core legal requirements for placing cosmetics on the market

Product notification – the mandatory “gateway” before importation

Before importing or distributing any cosmetic product, businesses must complete the product notification procedure with the Drug Administration of Vietnam. Without a notification number, the product cannot legally be marketed. While this is a basic principle, it is also where many companies run into difficulties.

Applications are submitted through the National Single Window portal. Once approved, the company receives a notification receipt number, which is valid for five years. This serves as a key reference for any post-market inspections.

Preparing the dossier is not simply about having all the required documents—it also requires consistency across them. Details such as the product formula, labeling, and letter of authorization must align. Even minor discrepancies can lead to repeated rejections.

Cosmetic labeling: small details, big risks

If product notification is the “entry ticket,” labeling is one of the key factors that determines whether a product can actually stay on the market.

Imported cosmetics are required to carry a Vietnamese supplementary label that clearly presents all mandatory information in accordance with the law. These details are not only for compliance—they also serve as the basis for authorities to assess the transparency of the product.

A common mistake is inaccurate translation or overstating product claims, which can unintentionally make the product appear to have therapeutic effects. This is a fine line that is easily crossed if content is not carefully controlled from the outset.

Cosmetic advertising: clear boundaries, but easy to overstep

In marketing activities, many businesses tend to push their messaging to maximize sales impact. However, for cosmetics in Vietnam, advertising is subject to clearly defined limits.

Products may only be promoted in line with their cosmetic nature—for example, moisturizing, cleansing, or improving the appearance of the skin. Claims that suggest therapeutic effects or guarantee absolute results are not permitted.

More importantly, advertising content must be consistent with the product notification dossier. If marketing messages differ from the registered information, businesses may be required to revise the content or face administrative penalties.

Post-market surveillance and post-clearance control

Unlike some sectors that require pre-approval before licensing, cosmetics in Vietnam are regulated under a post-market surveillance regime. This means products can be placed on the market once the notification process is completed, but they remain subject to inspection at any time.

Post-clearance inspections and market surveillance activities typically focus on the accuracy of submitted dossiers, the consistency between the actual product and its registered details, and compliance with labeling and advertising requirements. If discrepancies are identified, authorities may request explanations, order product recalls, or impose regulatory sanctions.

Alongside product notification, businesses are also required to prepare and maintain a Product Information File (PIF). Although this is an internal document, it is mandatory and serves as evidence of the product’s safety and quality upon request.

The PIF is usually kept at the address of the entity responsible for placing the product on the Vietnamese market. Failure to provide this file—or providing an incomplete one—can expose the business to legal risks, even if the product already has a valid notification number.

Cosmetic import roadmap: from legal entity setup to customs clearance

Establishing a legal entity for importation

Foreign businesses cannot directly import cosmetics into Vietnam without a legally established entity. In practice, companies either set up a foreign-invested company or work with a local representative.

This process typically involves obtaining an Investment Registration Certificate, an Enterprise Registration Certificate, appointing a legal representative, and registering appropriate business lines such as wholesale or retail of cosmetics. This is a foundational step that enables the company to carry out subsequent procedures, including product notification and importation.

Carrying out cosmetic product notification

Once the legal entity is in place, the business can proceed with the product notification process. A complete dossier generally includes a Certificate of Free Sale (CFS), a letter of authorization from the manufacturer, an ingredient list, and other supporting documents.

Documents such as the CFS and the letter of authorization must be legalized for use in Vietnam. The current government fee for product notification is VND 500,000 per product. Processing time typically takes a few weeks, depending on the completeness and accuracy of the dossier.

Customs and Import Procedures

Once the product notification number is obtained, businesses can proceed with importation. At this point, preparing complete customs documentation is crucial to ensuring smooth customs clearance. Basic documents include the customs declaration, bill of lading, commercial invoice, packing list, product registration number, and certificate of origin (if required).

In addition, determining the HS code for each product is an important step. Below is a reference table of HS codes for some common cosmetic products:

Typically, customs clearance takes 2–5 business days if the documentation is complete and accurate.

Common Challenges and Effective Solutions

One of the biggest challenges is the constantly updated regulatory system, making it difficult for foreign businesses to keep up without practical experience. In addition, inconsistent documentation is a common cause of delays.

Besides legal factors, competitive pressure is also increasingly evident as the market sees the participation of many large brands and domestic businesses.

An effective solution is to combine regular regulatory updates with collaboration with specialized consulting firms in Vietnam. Simultaneously, businesses need to develop strategies that align with consumer preferences, rather than mechanically applying models from other markets.

Conclusion

Importing cosmetics into Vietnam requires thorough preparation from legal aspects to practical operations. By understanding the declaration, labeling, and customs procedures, businesses can be more proactive in their business planning and minimize potential risks.

Green NRJ supports businesses throughout the entire process of importing cosmetics into Vietnam, from legal consulting and document processing to practical implementation. Contact us for detailed guidance and to shorten the time to market.