

What procedures are required to legally and safely import toothpaste into Vietnam? Businesses must notify the product, prepare import documents, complete customs procedures, and ensure proper labeling. In this article, Green NRJ will provide detailed step-by-step guidance, from legal requirements to optimizing taxes and customs clearance time, helping you implement the process smoothly and efficiently.
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ToggleYes. Under current Vietnamese regulations, toothpaste is classified as a cosmetic product. Therefore, before importing toothpaste into Vietnam, the importer must complete a Cosmetic Product Notification (CPN) procedure with the Drug Administration of Vietnam (DAV), which is part of the Ministry of Health (MOH). Without a valid CPN number, the product cannot be legally imported, circulated, or sold in Vietnam.
Vietnamese law clearly stipulates that only legal entities in Vietnam are permitted to submit applications for cosmetic product notification. In practice, foreign businesses often choose to cooperate with domestic distributors or authorize an intermediary entity to register the products on their behalf. This entity will handle all legal procedures, making the registration process smoother.
Toothpaste in Vietnam is classified under HS code 330610. Accordingly, the current value-added tax (VAT) is 10% and the normal import tax is 20%.
| HS Code | China | South Korea | ASEAN Countries | Japan | EU Countries | USA |
|---|---|---|---|---|---|---|
| 33061010 | 0% (ACFTA) or 12% (RCEP) | 0% (AKFTA or VKFTA) or 12% (RCEP) | 0% (ATIGA) or 12% (RCEP) | 0% (AJCEP or VJEPA) or 12.7% (RCEP) | 5% (EVFTA) | 20% (Preferential Import Duty) |
| 33061090 | 0% (ACFTA or RCEP) | 0% (AKFTA or VKFTA or RCEP) | 0% (ATIGA or RCEP) | 0% (AJCEP or VJEPA or RCEP) | 5% (EVFTA) | 20% (Preferential Import Duty) |
However, if the goods have a valid certificate of origin, businesses can benefit from preferential tax rates under free trade agreements. Many markets such as ASEAN, South Korea, or Japan may apply a 0% tax rate, while goods from Europe often have lower rates than the normal tax. Therefore, preparing a certificate of origin is a crucial factor in optimizing costs.
After completing the cosmetic product notification process, businesses can proceed with import and customs clearance.
Customs documents include the import declaration, commercial invoice, bill of lading, packing list, cosmetic product notification certificate, and certificate of origin (if applicable). All documents are declared through the Vietnamese customs’ electronic system. Under complete documentation and without physical inspection, customs clearance typically takes 2 to 3 working days. Conversely, if there are errors or random inspections, the process may take longer.
Product labels are usually the last thing to be finalized, but they are also the most easily inspected once the product is in circulation. For toothpaste, basic information such as product name, uses, instructions, ingredient list, and weight must be clearly displayed to avoid misleading consumers.
In addition, information related to management such as production date, expiration date, batch number, origin, and the responsible entity in Vietnam must also be fully included. The name and information of the manufacturer should be clearly presented. Any precautions during use should be specifically stated to minimize unwanted risks.
Regarding language, the product must have content in Vietnamese. If the original packaging from abroad is retained, the business must add a supplementary label before releasing the product to the market. The label must be easily readable and not smudge or peel off during transportation and use. Even though it’s a small detail, if it doesn’t meet the regulations, the product can still be treated the same way as other violations.
Importing toothpaste into Vietnam demands legal precision—but once done, you access a fast-growing market eager for trusted foreign brands. From CPN registration to HS classification, labeling, and securing C/O for FTA benefits—each step is essential. Green NRJ can support you through the entire process with regulatory expertise and local representation. Ready to start?
📩 Contact Green NRJ today to ensure a smooth, compliant, and hassle-free toothpaste import process into Vietnam.