Vietnam’s beauty and personal care market is experiencing rapid growth, driven by rising consumer demand for high-quality cosmetics. However, businesses looking to import and sell cosmetics in Vietnam must comply with the country’s stringent legal and regulatory framework. This article provides a step-by-step guide to successfully entering this lucrative market while ensuring full compliance with local laws.

1. Understanding Vietnam’s Cosmetics Regulations

The importation and sale of cosmetics in Vietnam are regulated by the Ministry of Health (MOH) and the Drug Administration of Vietnam (DAV) under Circular No. 06/2011/TT-BYT on cosmetic management. These regulations ensure product safety and prevent misleading claims.

Key Regulatory Requirements:

• Product Notification Registration: All cosmetic products must be registered with the Drug Administration of Vietnam (DAV) before being imported.
• Labeling Compliance: Labels must be in Vietnamese and include product name, ingredients, usage instructions, manufacturing date, expiration date, and warnings if necessary.
• Certificate of Free Sale (CFS): Imported cosmetics must have a CFS issued by the competent authority in the country of origin.
• Good Manufacturing Practice (GMP) Compliance: Manufacturers must comply with ASEAN Cosmetic GMP guidelines.
• Advertising and Claims Regulations: Claims must align with cosmetic functions and not suggest medical benefits.

2. Steps to Import and Distribute Cosmetics in Vietnam

Step 1: Establish a Legal Business Entity

Foreign investors must register a legal business entity before importing and distributing cosmetics in Vietnam. This involves:

• Obtaining a Business Registration Certificate (BRC) from the Department of Planning and Investment (DPI).
• Choosing the business structure: Either a 100% foreign-owned company or a joint venture with a local partner.
• Appointing a local representative: Required for companies that do not have a physical presence in Vietnam.
• Determining capital investment: Minimum capital requirements vary depending on the scale of operations.

Step 2: Register Cosmetic Products

Each cosmetic product must be registered with the Drug Administration of Vietnam (DAV) before being imported and sold. The process includes:

• Submitting a Product Information File (PIF) with required documents such as:
  • Certificate of Free Sale (CFS)
  • Safety and technical data sheets
  • Product formula details
• Paying a registration fee (valid for five years per product).
• Receiving a Product Notification Number, which is required for customs clearance and distribution.

Step 3: Import Cosmetics into Vietnam

Once product registration is complete, businesses can begin importing cosmetics by following these steps:

• Determine the correct HS Code for customs classification.
• Obtain import permits (if required for specific cosmetic products).
• Submit customs clearance documents, including:
  • Product Notification Number
  • Certificate of Free Sale
  • Commercial invoice and packing list
  • Certificate of Origin (COO)
• Comply with customs inspections, especially if selected for random quality control tests.

Customs clearance typically takes 2–5 business days, but additional inspections may cause delays.

Step 4: Distribute and Sell Cosmetics in Vietnam

After clearing customs, businesses can distribute cosmetics through various channels:

Wholesale Distribution

• Selling to beauty salons, pharmacies, department stores, and retail chains.
• Partnering with local distributors to expand market reach.

Retail Sales (B2C)

• Retail Store Setup: Businesses must comply with health and safety regulations, ensuring proper product storage and labeling.
• E-commerce and Online Sales: Selling through platforms like Shopee, Lazada, Tiki, and social media (Facebook, Zalo, TikTok) is an effective strategy. However, online advertising must comply with Vietnam’s strict marketing regulations.
• Retail License Requirement: To sell directly to consumers, businesses must obtain a Retail License from the Department of Industry and Trade.

3. Challenges and How to Overcome Them

Regulatory Compliance

Navigating complex regulations can be challenging. Working with a local consultant or legal expert can help ensure full compliance with MOH and DAV requirements.

Market Competition

Vietnam’s cosmetics market is highly competitive, with strong local and international brands. Businesses must focus on:

• Unique branding and marketing
• Competitive pricing strategies
• Innovative product formulations

Consumer Trust & Product Authenticity

Vietnamese consumers are increasingly cautious about counterfeit beauty products. To build trust:

• Offer genuine, high-quality products with clear origin details.
• Obtain third-party certifications to validate product safety and efficacy.
• Implement transparent marketing strategies.

Conclusion

The cosmetics industry in Vietnam offers immense opportunities for importers and distributors. By understanding regulatory requirements, optimizing distribution channels, and ensuring full compliance, businesses can successfully enter and thrive in this growing market.

If you’re looking to import and sell cosmetics in Vietnam, our team of experts can guide you through the registration, importation, and distribution process. Contact us today to start your journey in Vietnam’s booming beauty market!

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• Cosmetic Notification Holder – Import Without Opening a Company
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