Import supplemented food in Vietnam requires careful understanding of the country’s strict regulations and legal requirements. With a growing health-conscious population, the demand for dietary supplements is booming, making it essential for businesses to navigate import procedures correctly. This article provides a comprehensive guide to help you successfully import and distribute supplemented food in Vietnam while ensuring full compliance with local laws.
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ToggleSupplemented foods are defined by Vietnamese law as regular foods that have been fortified with additional micronutrients (like vitamins, minerals) or other beneficial substances (like amino acids, fatty acids, probiotics, prebiotics, enzymes, or other bioactive compounds) to enhance their nutritional value. These are still fundamentally everyday food products, not intended for therapeutic claims.
It is essential to differentiate supplemented food from medicines. While medicines are designed to diagnose, treat, or prevent diseases, supplemented food are meant to support general health and well-being. They cannot claim to cure or treat medical conditions. Certain supplements containing high-dose vitamins, hormones, or herbal extracts with medicinal effects may be classified as pharmaceuticals, requiring additional approvals. Mislabeling or making false medical claims can result in strict penalties under Vietnamese law.
Before importing and selling supplemented food in Vietnam, it is crucial to understand the country’s legal requirements. The Ministry of Health (MOH) and and local Food Safety Management Authorities regulate supplemented food under the Law on Food Safety (Law No. 55/2010/QH12) and Decree No. 15/2018/NĐ-CP.
To successfully import and distribute supplemented food in Vietnam, follow these three key steps:
Foreign investors must set up a legally recognized trading company before importing and distributing supplemented food. This process involves:
A wholesale trading company can sell products to other businesses (B2B). However, to sell directly to consumers (B2C), a Retail License from the Department of Industry and Trade is required.
Once the business entity is established, you can start importing supplemented food by following these steps:
Supplemented Food are generally classified under various HS Codes depending on their base food type (e.g., dairy products, cereal preparations, beverages). While HS Code 210690 is a general category for “food preparations not elsewhere specified,” you’ll need to identify the most specific HS Code for your particular supplemented food product to ensure compliance with import regulations and determine applicable taxes.
All supplemented foods must be tested to ensure they meet Vietnamese food safety standards before importation.
After testing, compile the self-declaration dossier, which includes:
Submit your complete dossier to the competent local Food Safety Management Authority (such as the Provincial Department of Health or Provincial Food Safety Board) where your company is located. The authority will review the dossier. If complete and compliant, they will accept your self-declaration.
After your product’s self-declaration of products has been accepted by the local authority, importers can proceed with customs clearance:
Customs clearance typically takes two business days, but additional inspections may cause delays.
After successfully importing supplemented food, businesses can distribute them through various channels:
Wholesale operations allow B2B sales to pharmacies, health stores, and wellness centers.
To sell directly to consumers, businesses must:
The Retail License process takes approximately 10 business days but may extend up to three months due to additional document requests.
Selling through e-commerce platforms (Shopee, Lazada, Tiki) and social media (Facebook, Zalo, TikTok) is a popular strategy in Vietnam. However, all advertisements must comply with Vietnam’s strict marketing and labeling regulations.
For businesses looking to establish a physical store, consider:
Navigating complex regulations can be challenging. Partnering with a local consultant or legal expert can help ensure full compliance with self-declaration of products procedures and other requirements.
The Vietnamese supplement market is highly competitive. Differentiating your product through quality, branding, and pricing is crucial.
Vietnamese consumers are becoming more discerning about health products. Providing transparent information and third-party testing results can build trust.
Ensuring a smooth supply chain involves:
The food supplement industry in Vietnam offers significant opportunities for importers and distributors. By understanding regulatory requirements, optimizing distribution channels, and ensuring compliance with marketing laws, businesses can successfully tap into this growing market.
If you’re ready to enter Vietnam’s booming food supplement market, our expert team can help you navigate regulations, streamline imports, and set up distribution channels efficiently. Contact us today to get started!