Are you a foreign cosmetic brand looking to import cosmetics into Vietnam without establishing a local company? You’re not alone. Many international businesses are eyeing Vietnam’s rapidly growing beauty and skincare market—but face major challenges due to strict regulatory requirements and the need for a local legal entity.

Fortunately, there’s a practical solution: partnering with a Cosmetic Notification Holder in Vietnam. This service allows foreign cosmetic companies to legally register and distribute their products in Vietnam without setting up a Vietnamese company, saving time, cost, and compliance headaches.

What Is a Cosmetic Notification Holder?

A Cosmetic Notification Holder in Vietnam is a licensed local entity that legally represents foreign cosmetic brands in the process of registering cosmetics for sale in Vietnam. This entity is authorized to submit the Cosmetic Product Notification (CPN) to the Drug Administration of Vietnam (DAV)—a critical step required by the Ministry of Health for your products to be legally imported and sold in the Vietnamese market.

According to Vietnamese regulations, foreign companies without a local legal entity cannot directly register cosmetic products for commercial distribution. This means you must have a registered representative in Vietnam to comply with the law.

By using our Cosmetic Notification Holder service, your brand can meet this legal requirement without having to set up a company in Vietnam. We act as your official Notification Holder, helping you register your products quickly, legally, and efficiently—so you can start selling in Vietnam with confidence.

Benefits of Using a Cosmetic Notification Holder

Using a Cosmetic Notification Holder in Vietnam offers foreign cosmetic brands a strategic and compliant pathway to import and sell cosmetics in Vietnam without establishing a local company. Here are the major advantages of this approach:

1. No Need to Open a Company in Vietnam

Setting up a legal entity in Vietnam can be expensive, time-consuming, and complex—especially for businesses unfamiliar with local regulations. By working with a licensed Cosmetic Notification Holder, you can bypass the need to incorporate a company in Vietnam. This allows you to enter the Vietnamese cosmetic market quickly and cost-effectively, while focusing on growing your brand.

2. Ensure Full Legal Compliance with Vietnamese Law

Vietnamese law requires all imported cosmetic products to be registered through a local entity via the Cosmetic Product Notification (CPN) system. A Cosmetic Notification Holder acts as your official representative, ensuring that every product complies with the guidelines of the Drug Administration of Vietnam (DAV) under the Ministry of Health. This guarantees that your business operates within the legal framework, avoiding fines, customs issues, or product seizures.

3. Faster Time to Market

Speed matters in the beauty industry. Our Cosmetic Notification Holder service helps you register cosmetics in Vietnam faster by handling the entire notification process—from documentation review to submission—efficiently and accurately. This means fewer delays, fewer rejections, and a much quicker path to getting your products on store shelves or e-commerce platforms.

4. Confidentiality of Formulations and Manufacturer Details

We understand that your product formulations and manufacturer information are sensitive intellectual property. As your trusted Cosmetic Notification Holder in Vietnam, we guarantee strict confidentiality, ensuring that your proprietary data remains protected throughout the registration and importation process.

5. End-to-End Support for Cosmetic Importation

Our service goes beyond registration. We offer comprehensive support across the entire importation process—including reviewing technical documents, preparing Vietnamese-compliant labels, assisting with customs clearance, and advising on logistics. With our expert team, you get a true partner who helps manage the complexities of importing cosmetics into Vietnam, every step of the way.

Who Needs This Service?

The Cosmetic Notification Holder service in Vietnam is an ideal solution for a wide range of businesses looking to import and sell cosmetics legally without establishing a local company. Here are the key groups that benefit most from this service:

1. Foreign Cosmetic Brands Without a Company in Vietnam

If you’re a foreign beauty or skincare brand with no registered legal entity in Vietnam, you are not permitted to submit Cosmetic Product Notifications (CPNs) directly. Our Cosmetic Notification Holder service enables your brand to fully comply with Vietnamese regulations—without setting up a company—so you can launch and grow your business in the Vietnamese market legally.

2. Exporters Selling to Vietnamese Distributors or E-Commerce Platforms

Are you exporting cosmetics to Vietnam-based partners or online retailers? You’ll still need to register your cosmetic products with the Ministry of Health. A Notification Holder acts as your authorized representative in Vietnam, allowing you to meet all regulatory requirements while maintaining control over your brand and distribution strategy.

3. Startups and SMEs Testing the Vietnamese Cosmetic Market

Entering a new market is risky—especially for small businesses and startups. If you’re looking to test your cosmetic products in Vietnam before investing in a local office or subsidiary, the Cosmetic Notification Holder model offers a low-cost, low-risk entry point with full legal compliance.

4. Established Brands Seeking Fast Market Entry and Regulatory Peace of Mind

Even large international brands choose to use a Cosmetic Notification Holder in Vietnam to accelerate product registration and minimize compliance risks. Whether you’re launching a new product line or scaling operations, this service ensures faster access to market without delays due to licensing or legal issues.

Step-by-Step: How the Cosmetic Notification Holder Process Works

Using a Cosmetic Notification Holder in Vietnam is the fastest and most compliant way to register your cosmetic products without opening a local company. Here’s a detailed, step-by-step breakdown of how the process works:

Step 1: Product Information Collection

To begin the cosmetic product registration in Vietnam, you provide us with key product data required for the Cosmetic Product Notification (CPN), including:

• Product name, category, and intended use

• Full list of ingredients with exact concentrations

• Product function and usage instructions

• Certificate of Free Sale (CFS) issued by a competent authority in the country of origin

• Manufacturer’s name, address, and contact details

• Packaging layout and label design in English or original language

This information forms the foundation of your CPN dossier to be submitted to the Drug Administration of Vietnam (DAV).

Step 2: Document Review & Compliance Check

Our team of regulatory experts will carefully review all submitted documents to ensure they meet Vietnam Ministry of Health requirements:

• Verify that ingredient lists and claims are compliant with ASEAN cosmetic regulations

• Identify and suggest changes for any missing or non-compliant documentation

• Translate necessary documents into Vietnamese for submission

• Confirm that your product labeling meets local language and formatting rules

This proactive compliance step helps reduce delays or rejections from the DAV.

Step 3: Appointment as Your Cosmetic Notification Holder in Vietnam

To comply with Vietnamese law, your products must be registered by a local legal entity. Once you sign a Notification Holder Agreement, we are officially authorized to act on your behalf.

We then proceed to submit the Cosmetic Product Notification under our company name, fulfilling the legal requirement for brands without a company in Vietnam.

Step 4: Submission to DAV & Approval Tracking

We compile your complete CPN dossier and submit it directly to the Drug Administration of Vietnam (DAV) under the Ministry of Health. Our team monitors the status of your application closely and provides regular updates.

Once your product is approved, you will receive an official Notification Number—this is your legal authorization to import, distribute, and sell cosmetics in Vietnam.

Step 5: Post-Approval Support for Cosmetic Importation

After approval, our service continues with full post-registration support to ensure smooth market entry:

• Assist with customs clearance procedures and required import documentation

• Review and verify product labels for compliance with Vietnamese cosmetic labeling regulations

• Provide guidance on local distribution strategies, including retail partnerships and e-commerce channels

With our end-to-end Cosmetic Notification Holder service, you gain a fully compliant, efficient pathway to the Vietnamese cosmetic market—without the need to establish a local entity.

Legal Basis for Cosmetic Notification in Vietnam

The importation of cosmetics into Vietnam is regulated by a set of strict legal requirements designed to ensure product safety and compliance with local standards. Foreign cosmetic brands must adhere to the following regulations when seeking to register cosmetics in Vietnam:

1. ASEAN Cosmetic Directive (ACD)

As a member of the Association of Southeast Asian Nations (ASEAN), Vietnam follows the ASEAN Cosmetic Directive (ACD), which provides a harmonized framework for the regulation of cosmetic products across the region. This directive ensures that all imported cosmetic products meet the safety, quality, and labeling standards required for sale in Vietnam.

2. Circular No. 06/2011/TT-BYT from the Ministry of Health

The Ministry of Health of Vietnam enforces Circular No. 06/2011/TT-BYT, which outlines the specific procedures for registering and importing cosmetic products. This regulation mandates that all cosmetics be notified to the Drug Administration of Vietnam (DAV) for approval before they can be legally distributed and sold in the market.

3. Role of a Vietnamese Legal Entity

Under Vietnamese law, only a local legal entity (such as a Cosmetic Notification Holder) is authorized to submit the Cosmetic Product Notification (CPN) to the Drug Administration of Vietnam (DAV). Foreign cosmetic companies without a Vietnamese entity must partner with a local Notification Holder to complete this legal requirement.

Failure to comply with these regulations can lead to serious consequences, including:

• Product confiscation by customs authorities

• Fines and penalties for non-compliance

• Legal actions taken by the authorities

By working with a licensed Cosmetic Notification Holder in Vietnam, you can ensure that your products meet all the necessary legal requirements and avoid these risks.

Why Choose Us?

1. Expert Regulatory Knowledge

With extensive experience in Vietnamese cosmetic law and DAV processes, Green NRJ ensures your products comply with local regulations.

2. Comprehensive Service

From paperwork to strategy, we handle Cosmetic Product Notification (CPN) and market entry logistics.

3. Fast & Efficient

We speed up your cosmetic registration process to help you enter the market quickly.

4. Confidential & Reliable

We protect your formulas, brand, and sensitive data with the highest level of confidentiality.

Ready to Enter Vietnam’s Booming Cosmetic Market?

Don’t let legal hurdles slow down your market expansion. Our Cosmetic Notification Holder service is designed to help you:

• Avoid regulatory risk
• Enter the market quickly
• Sell legally without setting up a company

Contact Green NRJ today for a free consultation and get your cosmetics registered for Vietnam—fast, legally, and hassle-free.

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