Importing hair serum (also known as hair mist or leave-in hair conditioner) into Vietnam in 2025 offers a lucrative opportunity for global cosmetic brands and manufacturers targeting the fast-growing Vietnamese beauty market. Thanks to increasing consumer demand influenced by K-beauty and J-beauty trends, lightweight and nourishing hair care products like imported hair serums are gaining rapid popularity in urban areas of Vietnam.
However, to successfully import and distribute hair serum products in Vietnam, international businesses must fully comply with Vietnam’s cosmetic import regulations. Key requirements include Cosmetic Product Notification (CPN), accurate HS code classification, strict labeling compliance, and efficient customs clearance procedures.
This comprehensive guide details every crucial step to legally import hair serum into Vietnam, including product registration, applicable import duties, mandatory legal labeling requirements, and essential customs documentation for smooth import processing.
Before importing, distributing, or selling hair serum (also known as hair mist or leave-in hair conditioner) in Vietnam, businesses must complete the Cosmetic Product Notification (CPN) process. This mandatory legal requirement, regulated by the Vietnam Ministry of Health (MOH), applies to all cosmetic products, including hair care and styling sprays.
Under Vietnamese law, hair serum is classified as a cosmetic product. The CPN ensures that imported hair serums comply with strict safety and quality standards, including:
Ingredient safety compliance according to the ASEAN Cosmetic Directive (ACD)
Proper labeling and language requirements to meet Vietnamese regulations
Protection of consumer health by prohibiting harmful or banned substances in cosmetic formulations
Important: Any shipment of hair serum imported into Vietnam without a valid CPN certificate will be rejected by Vietnamese Customs, regardless of other import documentation.
Decree No. 110/2017/NĐ-CP: Governs cosmetic product management in Vietnam
Circular No. 29/2020/TT-BYT: Details procedures for cosmetic product notification
Circular No. 32/2019/TT-BYT: Provides updates on cosmetic product registration and notification
Only a Vietnamese legal entity can submit the CPN application to the Ministry of Health. Foreign cosmetic brands and manufacturers must appoint a local Cosmetic Notification Holder (CNH) to act as the official applicant. Eligible CNHs include:
Licensed Vietnamese importers or distributors
Foreign-invested enterprises (FIEs) with cosmetic trading rights in Vietnam
Authorized service providers specializing in cosmetic product registration and notification
Document | Description |
---|---|
Online CPN Form | Submitted via Vietnam’s official Cosmetic Notification Portal |
Power of Attorney (POA) | Notarized and legalized authorization from the brand or manufacturer |
Certificate of Free Sale (CFS) | Proof that the hair serum is legally sold in the country of origin |
Ingredient List | Complete INCI names with exact concentrations or concentration ranges |
Product Description | Details such as texture, usage instructions (e.g., leave-in, anti-frizz), fragrance, etc. |
CNH Business License | Enterprise Registration Certificate (ERC) of the Vietnamese entity acting as CNH |
The CPN certificate is valid for 5 years from the date of issuance
It covers multiple imports of the same hair serum product during the validity period
A new CPN application is required if there are any changes in the product formulation, packaging, or product claims
When importing hair serum, hair mist, or leave-in hair conditioners into Vietnam, selecting the correct Harmonized System (HS) code is essential. It directly affects your customs clearance process, import tax rates, and eligibility for preferential trade agreements. Misclassification can lead to delays, penalties, or overpayment of duties.
HS Code | Description | VAT (%) | MFN Duty (%) | Normal Import Duty (%) |
---|---|---|---|---|
3305 | Preparations for use on the hair | |||
33059000 | – Other types | 10% | 20% | 30% |
Value Added Tax (VAT):
10% VAT is uniformly applied to all cosmetic imports, including hair serum.
MFN (Most Favored Nation) Import Duty:
20% applies if your country has WTO membership but no preferential trade agreement with Vietnam.
General Import Duty:
30% is applied when importing from non-WTO member countries or without trade agreement privileges.
Vietnam is a member of several Free Trade Agreements (FTAs) that offer preferential import duty rates for eligible countries. These rates can significantly reduce the cost of importing hair serum if the shipment is accompanied by a valid Certificate of Origin (C/O).
Exporting Country/Region | Preferential Duty | Applicable Trade Agreement(s) |
---|---|---|
South Korea | 5% or 0% or 12% | AKFTA (5%), VKFTA (0%), RCEP (12%) |
China | 0% or 12% | ACFTA (0%), RCEP (12%) |
United States | 20% | Not eligible – No FTA between Vietnam and USA |
ASEAN Countries | 0% or 12% | ATIGA (0%), RCEP (12%) |
Japan | 0% or 12.7% | AJCEP (0%), VJEPA (0%), CPTPP (0%), RCEP (12.7%) |
European Union (EU) | 5% | EVFTA (5%) |
To apply preferential import duty rates, importers must submit a valid Certificate of Origin (Form E, AK, AJ, CPTPP, etc.) issued in accordance with the relevant trade agreement. If no valid C/O is provided, the shipment will be taxed based on the MFN or General rate, even if the exporting country is part of an FTA.
Successfully importing hair serum, hair mist, or leave-in hair conditioners into Vietnam requires strict compliance with Vietnamese customs regulations. To ensure smooth customs clearance, importers must prepare a full set of documents and follow the correct steps through the VNACCS/VCIS e-customs system.
Document | Purpose and Notes |
---|---|
Import Declaration | Submitted electronically via VNACCS/VCIS; initiates the customs clearance process |
Commercial Invoice | Lists product value, quantity, HS code, buyer/seller details; must match CPN |
Packing List | Provides detailed description of the shipment’s packaging and content |
Bill of Lading / Airway Bill | Proof of international shipment by sea or air |
CPN Certificate | Confirms that the hair serum is legally notified with the Ministry of Health (MOH) |
Certificate of Origin (C/O) | Required to apply for preferential duty rates under FTAs |
Important: All product descriptions, ingredient lists, and brand details must exactly match the information declared in the Cosmetic Product Notification (CPN). Discrepancies may result in customs delays or rejection of the shipment.
Step | Estimated Duration |
---|---|
E-Declaration Submission | Same day (within a few hours if documents are ready) |
Document Verification | 1–2 business days (depends on completeness and accuracy) |
Physical Inspection (if triggered) | Additional 1 business day (random or risk-based selection) |
Goods Release & Delivery | Approximately 3 business days in total |
Note: Shipments flagged for physical inspection or missing documents may take longer.
Hire a licensed customs broker in Vietnam who specializes in cosmetic imports. They can handle e-declarations, liaise with customs officers, and reduce processing time.
Pre-check all documentation (commercial invoice, HS code, product label, CPN) for consistency and compliance before shipment.
Ensure your Certificate of Origin (C/O) is properly issued and formatted according to FTA rules to enjoy reduced duty rates.
Avoid manual labeling errors—Vietnamese labeling regulations are strict for cosmetics, and non-compliant labels may result in fines or seizure.
Proper product labeling is a mandatory legal requirement when importing hair serum, hair mist, or leave-in hair conditioners into Vietnam. Failure to comply with Vietnam’s labeling laws can result in customs delays, administrative penalties, or even confiscation of goods.
Decree No. 43/2017/NĐ-CP: Governs labeling for all goods circulated in Vietnam
Decree No. 111/2021/NĐ-CP: Amends and supplements regulations specific to imported products, including cosmetics
Vietnamese law requires the following details to appear on the retail packaging of hair serum:
Label Element | Description |
---|---|
Product Name | The name under which the hair serum or mist is marketed (e.g., “Nourishing Hair Serum”) |
Brand Name | Official trademark or brand name of the product |
Usage Instructions & Warnings | Example: “Leave-in hair serum. Do not rinse. Avoid direct contact with eyes.” |
Full Ingredient List | INCI (International Nomenclature of Cosmetic Ingredients) format, listed in descending order |
Net Content | Volume or weight in metric units (e.g., 100ml, 150ml, 200ml) |
Manufacturing Date / Expiry Date | Must be in dd/mm/yyyy or mm/yyyy format |
Country of Origin | Clearly state “Made in [Country]” (e.g., “Made in Japan”, “Made in Italy”) |
Manufacturer & CNH Details | Full name and address of both the foreign manufacturer and the Vietnam-based CNH |
Labels must be written in Vietnamese. Foreign languages may appear alongside but cannot replace Vietnamese.
Information must be printed directly on the retail packaging or applied as a sticker (sub-label). Outer cartons alone are not sufficient.
Labels must be:
Durable and resistant to smearing or peeling
Waterproof and legible under normal handling
Securely attached and not easily removed
Important: Sub-labels are allowed, but they must not cover:
Expiration dates
Product barcodes
Batch or lot numbers
Delayed customs clearance or shipment detainment
Fines and administrative sanctions imposed by market surveillance authorities
Seizure or forced recall of products from the Vietnamese market
Brand reputation damage, negatively affecting future import approvals
Importing hair serum, hair mist, or leave-in hair care products into Vietnam in 2025 requires strict compliance with Vietnamese cosmetic import regulations. From obtaining a valid Cosmetic Product Notification (CPN) to selecting the correct HS code, preparing a valid Certificate of Origin (C/O), meeting labeling requirements, and completing customs clearance procedures—every step must be executed with accuracy to ensure success.
To avoid delays, penalties, or shipment rejection, foreign cosmetic brands are strongly advised to work with a trusted local partner who understands Vietnam’s regulatory landscape.
Green NRJ is your reliable partner for hassle-free cosmetic imports into Vietnam. We provide end-to-end support tailored for international brands looking to enter the Vietnamese beauty market.
Our specialized import services include:
📩 Contact Green NRJ today to simplify your hair serum import process and ensure full compliance with Vietnamese cosmetic laws.
Let us handle the paperwork—so you can focus on growing your brand in Vietnam.